Welcome to the Fierce Females hub. Here you will find everything you need to kick-start your financial fitness and become financially fierce.

To help build your strength we’ve created a short crash course on on how to ace your financial fitness and build a more financially independent future.

We surveyed 1000 Australian female millennials (18-35) to understand their attitudes and habits in relation to physical health vs. financial health.

The research showed a significant gap between their desire to achieve financial independence and their understanding of what’s required to achieve it.

Here’s what we found out:

  • 77% said financial independence is important to them but less than half are confident in their financial future and only two-in-five are actively seeking to improve their financial knowledge.
  • 22% said they pay little attention to their finances.
  • Only a quarter spend money on their financial fitness, compared to 60% who have spent money on their physical fitness over the last 12 months.
  • The median spend on their physical health was $400 over the last 12 months, compared to $0 on financial knowledge.
  • Almost a third (32%) believe that managing personal finances for the long term is not a priority for millennials.
  • When it comes to super, only a third of respondents (33%) know how their superannuation is invested and more than one in five (22%) don’t know how much super they have saved.
  • When we gave millennial women a hypothetical $1000, they said they would spend 33% on financial wellbeing, 29% on physical appearance, 19% on physical fitness and 18% on mental wellbeing.

Only a quarter of millennial females spend money on their financial fitness, compared to 60% who have spent money on their physical fitness over the last 12 months.

On average, women currently retire with $90,000 less than men. This, coupled with an average gender pay gap of 14%, shows the odds are still stacked against Australian women.

It’s time to invest in your financial fitness now.

About the research

The research was conducted with Colmar Brunton and took place between 28 June and 8 July 2019. A nationally represented omnibus survey was conducted with N=1008 Australian female millennial respondents.

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